Customer Driven Services Management S. Balachandran

ISBN: 9780761993711

Published: March 14th 2000

Hardcover

336 pages


Description

Customer Driven Services Management  by  S. Balachandran

Customer Driven Services Management by S. Balachandran
March 14th 2000 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 336 pages | ISBN: 9780761993711 | 3.21 Mb

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally reconized authors and covers topics in service innovation, process design, and implantation.MoreThis is the first book to address the topic of new service development for the evolving experience economy.

It draws upon the expertise of internationally reconized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.



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